Our Story

I have always had an entrepreneurial spirit-something my dad, instilled in me and my two sisters as children. I embraced my artistic side and spent hours sketching; thinking I would be the next great fashion designer. After declining entry at the Fashion Institute of Technology in NYC, I opted instead to join my older sister at Arizona State University where I obtained a B.S. in Marketing. The desire to escape the harsh Buffalo winters and experience warm weather might have had a major influence!

I spent most of my work life in the medical sales industry. I am thankful for those years as they taught me a tremendous amount about business development and maintaining customer relationships. To explore my creative side, I started an online toy and gift business which I eventually sold after 15 years. To me, aside from the joys of family life (did I mention raising 5 boys), there is nothing more rewarding then starting a business from scratch, working hard and watching it grow.

The idea of car décor came to me in 2014. I started conceptualizing different themes that consumers might enjoy personalizing on their vehicles in a whimsical way. There are numerous decals and markers for windows but not much magnetically for the car itself. Our “deCARate your own” kits are a cross over from my toy background and allows for families to get involved in customizing their own carscape. The temporary nature allows for hours of family fun and to reinvent the overall design over and over again. You can place them on for a one-day event or a holiday season. The practical side of me liked the fact that the kits are reusable so you can use them year after year and purchase new kits to interchange designs.

I thank my wonderful husband Steve for always believing and encouraging me to pursue my dreams. To my five boys, who bring me more joy then they will ever know. And to my incredible support network of family and friends that are always there to help me bounce ideas off of and serve as my cheering committee and sounding board. deCARate allows you to explore your creative side, by yourself or with your family, as you celebrate and share special occasions in your life. Enjoy!